451 Marketing Launches Statewide Advocacy for Veterans Empowerment in MassachusettsBoston Inbound Marketing Firm 451 Marketing Proudly Welcomes Their Newest Client, the Statewide Advocacy for Veteran’s Empowerment (S.A.V.E.)Boston, MA (April 14, 2008) — 451 Marketing announces the campaign launch for their newest client, the Statewide Advocacy for Veterans Empowerment (S.A.V.E.). 451 Marketing was selected by the Department of Veterans’ Services to create the new S.A.V.E. brand as well as produce all of the new creative work for the outdoor advertising campaign that is currently running throughout the state of Massachusetts.”We are honored to be chosen to work for such a noble organization. S.A.V.E. has done a tremendous job serving as advocates for distressed returning soldiers”, said 451 Marketing Principal AJ Gerritson. “We are delighted to help further this remarkable cause.” The S.A.V.E. billboard campaign, which is currently being showcased on major Massachusetts interstates, including Interstate 93 and the Massachusetts Turnpike, has already produced tremendous awareness for the new statewide initiative. The 451 creative team worked closely with the Department of Veterans Services to create an innovative brand and logo for S.A.V.E. that would best symbolize their enduring commitment to assisting distressed Veterans. The 451 team also created the organization’s vehicle wraps, style guide and stationary material. About SaveThe Commonwealth of Massachusetts Department of Veterans’ Services in collaboration with The Department of Public Health, has created under its auspices a new program designed to assist veterans in need of referral services. Statewide Advocacy for Veterans’ Empowerment (SAVE) is tasked with prevention of suicide and advocating on behalf of Massachusetts’ veterans. SAVE will act as a liaison between veterans and their families and the various agencies within the federal and state governments. A team of SAVE Outreach Coordinators will focus on community advocacy, suicide prevention, mental health awareness, and referrals. SAVE Outreach Coordinators will be in the field responding to the needs of veterans and their families.About 451 Marketing451 Marketing (www.451marketing.com) -The Leader in New Media Communications – is one of the premier Business Lead Generation agencies in the country that utilizes cutting-edge communication techniques on the web. The firm’s areas of expertise include branding, public relations, SEO/PR (search-leveraged public relations), PR 2.0 (public relations through social media), advertising, and marketing. 451 Marketing’s experienced team takes a revenue-centered approach for all of their clients, developing out-of-the-box solutions that solve real business problems and broadcasting clients’ messages effectively to any audience or media outlet. 451’s experienced staff works to produce and implement unique and effective Online Lead Generation and communications strategies that raise and bolster a client’s public profile, while simultaneously driving new leads and business.

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